John O Sullivan is the Founder of the Changing the Game Project, an initiative to educate parents, coaches and athletes about the positive benefits of youth athletics, and the need to remove adult priorities and values from our children s sports. He is the author of the national bestselling book Changing the Game: The Parents Guide to Raising Happy, High-Performing Athletes and Giving Youth Sports Back to Our Kids, and has been featured by the Huffington Post. He speaks about developing more competitive, high-achieving athletes by building environments of love and respect, rather than fear and pressure.

John spent nearly three decades as a soccer player and coach on the youth, high school, college and professional level.

John is here to talk about why it’s the race to nowhere in youth sports and what we can do to course correct and bring youth sports back to the children.

When I was growing up, youth sports was about children competing against other children. Today, all too often it is about adults competing against other adults through their children. This is driving our kids out of sports, and this needs to change!

~ John O’Sullivan

LISTEN HERE

In this interview we discuss:

• the problem in youth sports
• the truth about college athletic scholarships
• impact of fear
• the role of parent
• the role of coach
• how do we really course correct
• athlete s mindset
• Two takeaways – for listeners

“Athletics like anything else is an education and it’s a process. It takes a long time to be proficient at anything.”

~ John O’Sullivan, on How She Really Does It

Mentioned in this Podcast

• Changing the Game Project
• Book: Changing the Game
• The Race to Nowhere blog post
• Carol Dweck interview about Mindset (Growth + Fixed)

smiling,

The post John O’Sullivan: Youth Sports Race to Nowhere appeared first on howshereallydoesit.com.

Mass advertising. We are constantly interrupted with sales messages. In 2013 we spent $500 billion globally on advertising. Is it working?

Bernadette Jiwa is the author of three #1 Amazon Bestsellers on marketing, Make Your Idea Matter and The Fortune Cookie Principle and her latest book Difference: The one-page method for reimagining your business and reinventing your marketing.

She is a brand story and marketing strategist working with entrepreneurs and business leaders from around the world, helping them to apply difference thinking to their businesses so they can intentionally craft and tell brand stories that communicate their difference.

Bernadette s blog TheStoryofTelling.com was voted the Best Australian Business Blog in 2012 and she has been described as the female Seth Godin of the marketing world .

Bernadette is here to discuss the Difference and why story is so important in building your business.

“It isn’t the person with the best idea who wins; it’s the person who has the greatest understanding of what really matters to people.”

~ Bernadette Jiwa, Difference

LISTEN HERE

In this interview we discuss:

• What is the difference?
• Principles
• Learning how to see
• Focus groups
• Where does their story and your story line up?
• Numbers are the wrong metric
• Storytelling for connection and why?
• Two takeways

Mentioned in this Podcast

• Bernadette’s website
• Difference book
• The Fortune Cookie Principle book
• Make Your Idea Matter book
• Black Milk Clothing

smiling,

The post Bernadette Jiwa: The Difference Model appeared first on howshereallydoesit.com.